Branding - It's that important

Repeat, repeat, repeat! The more times your slogans, logo, stories, colors, themes, values and other elements come before your intended public, the greater their effect. Normally, if you have XXXXX dollars to spend this year spreading awareness of your brand, you're better off creating thousands of small impressions than spending it all on one blow-out event.Think of the radio and TV ads that sing in your head while you're trying to concentrate on something else. No matter how catchy those tunes, they wouldn't do that if you heard them only once. The same goes for the world's most creative restaurant sign. When prospective customers also see that logo on magnets at their friends' houses, on tote bags at the day care center, on thermoses in taxicabs and on the uniforms of the local softball league -- then it's really starting to make an impact.

For information on how we can help you go to bartholomewgraphics.com